I grew up riding UnInc boards and idolizing the whole team. JP Solberg, Romain & DCP. What they did for snowboarding was incredible. And timeless. And now, at age 31, I get to run my own snowboard focused business (Mowamba River Lodge), and ride for their family owned snowboard company (YES. Snowboards). It’s so sick. And my transition into riding for YES. was effortless. It grew naturally out of old friendships, and I am so stoked to be representing a true Rider Owned snowboard company … they are more important now than ever. YES On LIFE. And YES. on FAMILY. Words by Tom Pelley